LEPAGE

Now, this was a fun one! We collaborated with Grip Ltd (now Dentsu) on the production of their Canada-wide LePage Buildboard campaign. They developed the billboard exclusively out of LePage materials to create a piece that would catch the eyes of every passersby. It was placed around Canada to show that LePage products are more than capable of handling our country’s harsh elements. We documented the beginning of its unique journey in Toronto - interviewing contractors, shooting the board assembly, and even mounting GoPros on Lepage products and planks of wood. The clients loved the final product, and we had a blast making it.