How hot is Dawson’s Hot Sauce? We tackled this very question when creating their latest promotional campaign. After developing the commercial from concept to execution, we shot this spot over the course of two days around the Greater Toronto Area and from Dawson’s HQ in Hamilton. We executed one hero spot with several cutdowns based on each character's scenes. With an increase in social engagement and consumer brand interactions, the clients were thrilled with the final product. Just like Dawson’s Hot Sauce, this spot turned out pretty damn good.