SWASH: LAUNDRY COURT
We were approached by Colle McVoy to supplement their larger broadcast for their newest project for the laundry detergent brand Swash. Starring Ronald Gladden from Amazon Primes’s hit series Jury Duty, our team chronicled his second adventure back into the courtroom for the Swash vs Big Laundry case. We spent two days on set with the Jury Duty star, capturing a variety of sit-down interviews for social media, alongside supplementary behind-the-scenes and B-roll footage of him.
The shoot was a complete success, with a massive increase in consumer interaction with the brand upon campaign release, a big jump in social media followers, and, unlike Ronald's first trip to the courtroom, a real win for JnE.