THE SHAW FESTIVAL

As the 2024 Shaw Theatre Festival approached, our friends at Shaw came knocking at our door with a new challenge. The festival had a variety of beautiful play images that they wanted to put to good use to promote their upcoming festival, but they weren’t sure how. So, just as Shaw brings classic plays to life, we brought their images to life in a series of playful, paper-cut-out-style animations, allowing characters to move, flowers to sway, and butterflies to fly. We used this unique stylistic approach for 5 different 15-second spots, each highlighting a different play. This resulted in increased engagement across the festival and one very happy client.